POC Media is the Return-On-Investment marketing company!
Our relationships drive results. Our technological expertise fosters the activation of innovative solutions. Our focus on providing meaningful, measurable, and repeatable results brings our clients certainty as we support their marketing efforts in the new economy.
Founded in 1990, POC Media is an entertainment-based licensing, digital marketing, event production, entertainment industry support, and experiential marketing organization, with the creative and tech experience to develop and maximize the impact of our clients’ digital marketing, search engine optimization, and online content.
Our clients include sports broadcasting entities, major league sports teams and sanctioning bodies, global brands, record labels, and advertising agencies.
Over the past three decades, POC Media has delighted clients by:
- Generating hundreds of millions of consumer impressions,
- Seamlessly managing the creative, managerial, and production elements associated with both corporate events and branded marketing activations, as well as integrated B2B and B2C initiatives,
- Rights licensing and clearances for the soundtracks on thousands of television programs, commercials, movies, and some of North America’s largest broadcast sporting events, and
- Securing millions of dollars in licensing revenue for IP companies, record labels & publishers,
The proprietary POC Media Music Supervision & Licensing System™ leverages Artificial Intelligence (A.I.) and Blockchain Technology, combining access to metadata from rightsholders with IP clearance technology accelerators that provide “win-win-win” licensing solutions for music supervisors and producers. More than 20,000 songs have been licensed through POC Media for television programming, movies, commercials, and social media productions.
POC Media’s mobile marketing, social networking, and consumer activation work has pioneered the development of marketing platforms ranging from digital download initiatives to in-store retailtainment. Our experiential marketing efforts have resulted in the production of hundreds of concerts, the development of exclusive online content and delivery platforms, the creation and roll-out of dozens of unique global branding campaigns, and the launch of a new paradigm in the field of brand-supported artist development for the music industry.
It is our intention to produce and demonstrate a measurable ROI for our clients. It’s been our experience that setting quantifiable goals, leveraging technology, executing with precision, measuring progress against established milestones, and adjusting to changes, has resulted in success for our clients. Let’s begin a relationship!
Pat O’Connor : President/CEO